In a new partnership with Filps, City Bank’s platform, Citytouch, is set for a major transformation - one that’s smarter, faster, and more personalized for both retail and SME customers.
The partnership was announced during Bankers’ Meet 2025 in Dhaka, an event where banking leaders and industry experts explored how digital innovation will shape the next era of finance in Bangladesh. The keynote was delivered by globally recognized futurist Brett King, who highlighted how emerging technologies, AI, and real-time data are redefining the way people interact with banks.
The ceremonial MoU exchange brought together leaders from both organizations. From City Bank, executives including Mashrur Arefin, MD & CEO, Mr. Hossain Khaled, Chairman, and Mr. Kazi Azizur Rahman, AMD & CIO were present. Representing Filps were Biswas Dhakal, CEO, Mr. Daniel D Shrestha, Group Chief Strategy Officer, Mr. Rhishikesh Nepal, Chief Partnership Officer, and Mr. Tushar Hasan, Country Manager for Bangladesh.
Mr. Mashrur Arefin (MD & CEO, City Bank) shared, “Our customers expect digital-first experiences, and we needed a partner who could match that ambition with expertise and vision. Filps brings a combination of technology depth and practical know-how that makes this transformation possible.”
CEO at Filps, Biswas Dhakal added, “Working with City Bank gives us the opportunity to help shape a digital banking experience that’s not just functional but meaningful for people. From AI-powered personalization to faster, smarter service delivery, our goal is to make every customer interaction smoother and more insightful.”
The Citytouch revamp will focus on:
Modular, API-first architecture to allow rapid innovation and seamless integrations.
AI-powered personalization to improve onboarding, engagement, and customer service.
Faster feature releases while keeping security, reliability, and compliance at the core.
This partnership isn’t just about upgrading technology, it’s about creating a platform that responds to the real needs of customers today, while laying the groundwork for future digital banking products, from credit and payments to new ecosystem services.