Customer Data Platform

The Customer Data Platform (CDP) is the intelligence core of next-gen banking, unifying fragmented data from core banking, cards, apps, and CRMs into a real-time 360° customer profile. Built on a data lakehouse architecture with embedded AI, it transforms raw data—transactions, behaviors, demographics, merchant interactions—into decision-ready insights for hyper-personalization, dynamic segmentation, and instant engagement.

Whether triggering on-screen offers, powering chatbots, or notifying relationship managers in milliseconds, the CDP drives contextual marketing, risk orchestration, loyalty, and fraud prevention. With privacy, consent, and compliance built in, it turns data into a secure, actionable growth engine that boosts personalization, retention, and lifetime customer value.