Lifestyle Super App
The Lifestyle Super App is an “everything app” that unifies payments, savings, lifestyle, and commerce into a single, extensible ecosystem. Built around a secure wallet and ledger engine, it supports digital onboarding, merchant and agent management, and open APIs for seamless integration with retailers, ride-hailing, insurers, travel, and government services.
Customers can manage personal finances, book rides, pay bills, send gifts, or access savings schemes, all while earning loyalty rewards. For operators, it offers robust back-office tools for CRM, analytics, fraud detection, and campaign management—making it a scalable platform that can run as a closed-loop or open wallet, evolving into a true universal lifestyle and financial companion.
Highlights
Open & Domain Agnostic
Can be deployed by banks, telcos, or fintechs as a full-scale MFS or lifestyle wallet.
Scalable Ecosystem Integration
Onboards third-party services (travel, insurance, commerce, food delivery, utilities) into the same app.
Financial Empowerment
Tools for savings, budgeting, personal finance management, and social finance.
Customer Engagement
Unified loyalty, rewards, and redemption marketplace integrated directly into the app.
Operational Excellence
Backed by CRM, fraud detection, analytics, and campaign management for end-to-end control.
Closed-Loop & Open-Loop Flexibility
Functions as a traditional e-wallet or integrates with bank accounts, cards, and payment rails.