TL;DR: AB Bank PLC has launched the pilot phase of AB e-Loan, powered by Filps’s flxCred credit engine. The partnership shifts the bank’s digital lending from basic workflow automation to credit orchestration, establishing a modular digital foundation to manage retail and MSME credit programs from a unified platform.
Filps Limited, a UAE-based fintech enabler, has announced the pilot launch of AB e-Loan, powered by its flxCred credit engine, in partnership with AB Bank PLC. The initiative marks a strategic shift from basic workflow automation to credit orchestration, helping the bank scale retail and MSME lending programs across Bangladesh.
The pilot phase has been rolled out in collaboration with the AB Bank team. The implementation utilizes Filps’s API-driven, core-independent architecture to deliver fully digital credit options to customers without requiring branch visits.
Rather than limiting digital lending to simple approval automation or a faster application journey, the collaboration establishes a flexible credit engine model. This modular foundation allows the bank to manage multiple lending programs from a unified platform, starting with retail or employee loans and gradually scaling into merchant financing, BNPL, and other ecosystem-driven programs.
This pilot directly supports AB Bank’s strategic transition toward expanding its retail and MSME portfolios. By moving away from rigid, manual approval loops, the bank is setting up a modular digital foundation to serve customers and merchants at the precise point of transaction.
Through flxCred, the future of lending in the market will focus on embedded, data-led, and ecosystem-driven credit delivery, while maintaining strict, bank-controlled risk governance.
To mark this milestone, a launching ceremony was held at the Bank’s Head Office. Mr. Reazul Islam, Acting Managing Director & CEO, Mr. Mahadev Sarker Sumon FCA, Additional Managing Director, Mr. Z M Babar Khan, Additional Managing Director of AB Bank PLC., Quazi Tassaduq Zaman, Chief Digital Banking Officer (CC) at AB Bank PLC., along with Mr. Daniel D Shrestha, Chief Strategy Officer, Filps Ltd., UAE, and Mr. Tushar Hasan, Country Manager (Bangladesh), Filps Ltd., were present at the event.